CO-CREATION (BUSINESS & CUSTOMER)
CO-CREATION (BUSINESS & CUSTOMER)
City Touch Redesign
"CityTouch is a secure, connected lighting management platform that is helping cities become more livable, efficient, and sustainable." We did a redesign of the platform, improving the functionality as well as the interfaces.
To understand the needs of the users I tested the old software and did interviews with the different user types. During design and development, I did regular usability tests of the new features involving designers and stakeholders. Read more about the software here.
The redesign was nominated for the IF design award 2021.
MY ROLE
USER RESEARCHER IN AN AGILE TEAM SETTING
METHODS:
EXPERT INTERVIEWS
HEURISTIC EVALUATION
FORMATIVE & SUMMATIVE USABILITY TESTING
DURATION
3 MONTHS
A/B USABILITY TEST
YEAR
2018
THE ASSIGNMENT
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Redesign software to manage smart streetlights, old software only runs on an old version of internet explorer
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The client wants a new fresh design that runs on all browsers and is user friendly (user problems are initially not clear)
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Working together in a scrum team between the Netherlands and China, as well as with customers and stakeholders in France and Germany
OUTCOME & ACHIEVEMENTS
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An Updated and tested new software that was nominated for the IF design award.
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I proved the value of user research and lean usability testing to the team and stakeholders. The project became a success story within Philips lighting on iterative testing.
Anna worked for us on a project no short of challenges. Not only did she deliver great Interaction design work but she managed to open the door for usability testing, got stakeholders on board, organized and conducted the tests all the way through to impacting our backlog to focus on value creation.
Lieven Verdien, Digital Design Lead Signify, 2018
WHAT DID I DO
Research process
We worked in sprints and at the end of each sprint, we tested the new features. We tested remotely with users in France and Germany that were using the current software. We also did comparative testing between the old and the new software. However, we did not start that way. I was asked to join as a UX designer but made a case that we need to test the old software as well as test new features with users to make significant improvements in the usability not just in the looks. By creating actionable insights, that were directly translated to new designs and new user stories, I convinced the stakeholders o=f the value of user research and that research does not always have to be expensive and lengthy.
We tested with qualitative as well as quantitative parameters.