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About Me

I am passionate about user research, UX-  and service design, however also have a background in industrial design. I see myself as a problem solver rather than fitting in a specific job description. I use the means necessary to approach each challenge.  I love solving difficult problems and mapping out complex processes to make them simpler. 


Topics I am specifically interested in and working on are: bridging the gap between service design and the scrum team, design for behaviour change, design for the social domain, design for cultural differences and how does our profession change with AI.

Latest Work Experience

September 2016 - September 2018

Rotterdam, NL 


Service and UX designer

Wearereasonablepeople is a fast growing software and development agency in Rotterdam.

I work in the field of UX design, UX research and service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police,  UN sense or Lightyear.

February 2018 - Now

Rotterdam, NL 

This Happened RTM

Organizer and Moderator

This happened is a reoccurring event with speakers from the experience and interaction design field, which  focusses on the process rather than the outcome.  See the last event here

January 2016 - July 2016

Delft, Twente, Eindhoven, NL

Design United

Content Manager

Organizing and documenting things2things, a workshop series on the topic Internet of Things.

September 2015 - June 2016

Amsterdam, NL

Amsterdam Media Lab

Graduation Intern

The project  Vehicle2Grid is a  pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project.  See Greendrid

April 2015 - August 2015

HoChiMingh, Vietnam

Get Green Vietnam

User Researcher

I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers.  See GetGreen Vietnam


Senior UX designer

February 2019 - Now

Utrecht, NL 


September 2013 - June 2016

Delft, NL

TU Delft

Master of Science in Design for Interaction

I did my master studies in Interaction design at TU Delft with a focus on user research, context mapping, co-creation creative facilitation and  conceptualisation.

September 2007 - June 2011

Schwäbisch Gmünd, Germany

Hfg Schwäbisch Gmünd

Bachelor of Arts in Industrial Design

My  bachelor had a strong focus on the symbiosis of  functionality and aesthetics as well as crafting.

Two product I created there are waterwise and isbjorn .

September 2010 - June 2011

Milan, Italy

Politecnico di Milano

Exchange semester in Product and Service Design

I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.

My Skills mapped out

Business model creation

Visual Design & Illustration

Analysis & Service Orchestration

User Research


Workshops & Creative Facilitation



User Testing

Scrum & Agile




Other things I do 

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I am organising the design event series This happened in worm in Rotterdam. This happened is a reoccurring  event with speakers from the experience and interaction design field, which  focusses on the process rather than the outcome.

This happened
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Living in many different countries made me aware of cultural differences and that they should be taken into consideration when designing for different cultural backgrounds.  Together with colleagues I studied different approaches to cultural dimensions (e.g Hofstede, Meyer, Cyr) and am working on guidelines for designing for different cultural backgrounds. I gave a talk about this topic at UX Camp Amsterdam with Bindu Upadhyay.

Cultural differences in design
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I am making jewelry from zippers as well as  sewing my own clothes and create clothes by combining different pieces of old clothes.

DIY Jewlry and fashion
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I am a very social person and love organizing events. One example are living room concerts I organize with Mike Bond at my house.

Organizing concerts and Events
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