CO-CREATION (BUSINESS & CUSTOMER)
CO-CREATION (BUSINESS & CUSTOMER)

MY EXPERIENCE, MY EXPERTISE, WHAT DRIVES ME, WHAT DO I LIKE...
About Me
I am passionate about user research, UX- and service design, however also have a background in industrial design. I see myself as a problem solver rather than fitting in a specific job description. I use the means necessary to approach each challenge. I love solving difficult problems and mapping out complex processes to make them simpler.
Topics I am specifically interested in and working on are: bridging the gap between service design and the scrum team, design for behaviour change, design for the social domain, design for cultural differences and how does our profession change with AI.
Latest Work Experience
September 2016 - September 2018
Rotterdam, NL
WEAREREASONABLEPEOPLE
Service and UX designer
Wearereasonablepeople is a fast growing software and development agency in Rotterdam.
I work in the field of UX design, UX research and service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police, UN sense or Lightyear.
February 2018 - Now
Rotterdam, NL
This Happened RTM
Organizer and Moderator
This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome. See the last event here
January 2016 - July 2016
Delft, Twente, Eindhoven, NL
Design United
Content Manager
Organizing and documenting things2things, a workshop series on the topic Internet of Things.
September 2015 - June 2016
Amsterdam, NL
Amsterdam Media Lab
Graduation Intern
The project Vehicle2Grid is a pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project. See Greendrid
April 2015 - August 2015
HoChiMingh, Vietnam
Get Green Vietnam
User Researcher
I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers. See GetGreen Vietnam
WEAREREASONABLEPEOPLE
Senior UX designer
February 2019 - Now
Utrecht, NL
Education
September 2013 - June 2016
Delft, NL
TU Delft
Master of Science in Design for Interaction
I did my master studies in Interaction design at TU Delft with a focus on user research, context mapping, co-creation creative facilitation and conceptualisation.
September 2007 - June 2011
Schwäbisch Gmünd, Germany
Hfg Schwäbisch Gmünd
Bachelor of Arts in Industrial Design
My bachelor had a strong focus on the symbiosis of functionality and aesthetics as well as crafting.
September 2010 - June 2011
Milan, Italy
Politecnico di Milano
Exchange semester in Product and Service Design
I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.

My Skills mapped out
Business model creation
Visual Design & Illustration
Analysis & Service Orchestration
User Research
Conceptualisation
Workshops & Creative Facilitation
Storytelling
Prototyping
User Testing
Scrum & Agile
Information
Architecture
Wireframing
Other things I do

Living in many different countries made me aware of cultural differences and that they should be taken into consideration when designing for different cultural backgrounds. Together with colleagues I studied different approaches to cultural dimensions (e.g Hofstede, Meyer, Cyr) and am working on guidelines for designing for different cultural backgrounds. I gave a talk about this topic at UX Camp Amsterdam with Bindu Upadhyay.