Hi there,

Welcome to my portfolio!  

Hi, I am Anna, a Senior User Researcher and Strategic UX Designer with strong analytical skills and a background in Service Design as well as Industrial Design. I am passionate about bringing people together, solving difficult problems, and mapping out complex processes to create insight & overview and to connect the dots. Due to my background, I am strong in making insights tangible and actionable. 

Dots

WHAT I HAVE DONE

Work Examples

Below are some examples of my work from the past years.

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Redesiging  Smart Streetlighting software for Philips. 

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City Touch
philips logo

User Research

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A mixed-method study to improve advice on mobile phone subscription ren. Combining ethnographic user research with evaluative and quantitative methods.

Greengrid

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Renewal Advise

User Research

UX Design

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A service that helps electric car drivers to manage to charge and to share energy by using the technology Vehicle-to-Grid. 

Greengrid

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medialan
Greengrid

User Research

UX  & UI Design

Service Design

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A grow and cook set for children to create awareness of the origin of our food. I used the research through design approach.
 

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Grook It
tudelft
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User Research

Experience Design

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A long-term traject to digitalise the B2B sector of VodafoneZiggo.

Greengrid

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Digital Transformation B2B 

User Research

Business & Design Strategy

UX Design

Service Design

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Co-creation workshops with middle-sized companies in the food sector and their customers to encourage sustainable behaviour change among middle-class consumers in Vietnam.

Greengrid

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Get Green Vietnam

User Research

Creative Facilitation

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I initiated Research Ops at VodafoneZiggo, an initiative to standardize our research processes,  share insights, scale user research as well as democratize and advocate it within the company.
 

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Research Ops
FULL DESCRIPTION COMING SOON

Atomic Research Repository

Research Guild

Templates & methods

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Over the past few years, I designed many custom design and research workshops, design sprints, organized design festivals and hackathons, and spoke at design events. Here is a selection. 
 

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Workshop Design, Facilitation & Public Speaking

Workshop Design & Methodology

Creative Facilitation

Public Speaking

Event Management

 

FOR WHOM HAVE I WORKED

Clients & Employers

In the past 10 years, I have worked for different clients while being employed, freelancing or studying.

In the fields of healthcare, telecommunications, smart cities, logistics, consumer products, energy, fintech, food, and IoT, I was helping them shaping their ideas, solving problems, discovering opportunities, and creating innovative solutions. Project diversity is what drives me.  Some of the work is not allowed to show online if you are interested in specific topis or employers and do not find them here, let's have a coffee , then I can tell more.

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MY EXPERIENCE, MY EXPERTISE, WHAT DRIVES ME,  WHAT DO I LIKE...

About Me

I am passionate about User Research, UX Design and Strategy and Service Design and have worked in this field for the last 8 years, however, also have a background in industrial design. I have experience in project management and really enjoy mentoring colleges.
 
Topics I am specifically interested in and working on are: research OPS,  organizational change towards more customer-centric and insights informed ways of working, design for behavior change in terms of sustainability and social responsibility, design ethics and design for cultural differences.

Latest Work Experience

February 2019 - Now

Utrecht, NL 

VodafoneZiggo

Senior UX Researcher & UX Designer 

I work as a user researcher  and design strategist helping different teams and connecting different parts of the company as a member of the Center of Excellence UX.  Next to it,  I am setting up Research OPS and coach designers in UXR.

- Set up carry out user research plans & usability studies
- improve internal processes & methods & coach designers in user research
- Co-create with developers, editors, and marketing in an agile way of working
- Design and facilitate stakeholder workshops and design sprints
- Create personas, user journeys, and blueprints

- Create experience vision and  digital design principles
- Create content strategies, flow diagrams, wireframes, and prototypes

February 2018 - Now

Rotterdam, NL 

THIS HAPPENED ROTTERDAM

Organizer and Moderator

This happened is a reoccurring event with speakers from the experience and interaction design field, which  focusses on the process rather than the outcome.  See the last event here

September 2016 - September 2018

Rotterdam, NL 

WEAREREASONABLEPEOPLE

Service and UX designer

Wearereasonablepeople is a fast growing software and development agency in Rotterdam.

I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police,  UN sense or Lightyear.

January 2016 - July 2016

Delft, Twente, Eindhoven, NL

Design United

Interaction Designer & Workshop Organizer

Organising and documenting things2things, a workshop series on the topic Internet of Things.

September 2015 - June 2016

Amsterdam, NL

Amsterdam Media Lab

Graduation Intern

The project  Vehicle2Grid is a  pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project.  See Greendrid

April 2015 - August 2015

HoChiMingh, Vietnam

Get Green Vietnam

User Researcher 

I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers.  See GetGreen Vietnam

Education

September 2013 - June 2016

Delft, NL

TU Delft

Master of Science in Design for Interaction

I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.

 

September 2007 - June 2011

Schwäbisch Gmünd, Germany

Hfg Schwäbisch Gmünd

Bachelor of Arts in Industrial Design

My bachelor had a strong focus on the symbiosis of  functionality and aesthetics as well as crafting.

Two product I created there are waterwise and isbjorn .

September 2010 - June 2011

Milan, Italy

Politecnico di Milano

Exchange semester in Product and Service Design

I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.

My Skills mapped out

Service Orchestration (Journeys, Blueprints, Ecosystem mapping...)

Explorative User Research

& Usability Testing

Workshops & Creative Facilitation

Storytelling & Visual Thinking

Prototyping

Vision & Design Principles

Scrum & Agile

Quantitative User Research & Data analysis

Information Architecture

& Wireframing

Research based Personas

Business model creation

Conceptualisation

 

Other things I do 

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I am organising the design event series 'This happened' in WORM in Rotterdam. This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome. 

This happened
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Hosting & moderating the design meetup 'thishappened'
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Living in many different countries made me aware of cultural differences and that they should be taken into consideration when designing for different cultural backgrounds.  I studied different approaches to cultural dimensions (e.g Hofstede, Meyer, Cyr) and am working on guidelines for designing for different cultural backgrounds and gave talks about this topic at with Bindu Upadhyay at several meetups and conferences, such as UX camp, Inclusive Design 24 and Ladies that UX Amsterdam.

Talks on cultural differences in design
Talks on cultural differences in design
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I am making jewellery from zippers as well as sewing my own clothes and create new pieces by combining different pieces of old clothes.

DIY Jewellery and fashion
DIY Jewellery and fashion
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I am a very social person and love organising events. One example is living room concerts I organise with Mike Bond at my house.

Organizing livingroom concerts 
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Organizing livingroom concerts