Hi there,
Welcome to my portfolio!
I am Anna, a strategist, User Experience and Service Designer. I love solving difficult problems and mapping out complex processes to make them simpler. My passion lies in design for organizational change, design for behaviour change, social design and design for cultural differences.
WHAT I HAVE DONE
Work Examples
Below are some examples of my work.
For most recent work please contact me since most cannot be shown online.
This project was part of the Master studies at TU Delft.
#Contextmapping #Interviews #Food design #Interaction vision #Iterative prototyping #Playful learning
#Research through design #Interactive installation #Rebellious play
#Design for Behaviour change #Sustainability #Co-creation #Cultural differences #Workshop facilitation
#Architecture #Interaction in urban space #Experience design
#Industrial Design #CAD #Modelmaking
#Design for behaviour change #Product Design #Bachelorthesis
FOR WHOM I HAVE WORKED
Clients
In the past few years, I have worked for different clients while being employed, freelancing or studying.
They were in the fields of healthcare, smart cities, logistics, consumer products, energy, fin tech, food, IoT.
Helping them shaping their ideas, solving problems, discovering opportunities and creating innovative solutions. Project diversity is what drives me. Some of the work is not allowed to show online if you are interested in projects from the last two years lets have a coffee and I can show them offline.
HOW I WORK
My Design Process
My design process differs from project to project depending on the requirements and the nature of the project.
However, each process is a constant loop of identification, validation, and creation. Validation happens wit the users, the different stakeholders from a business and operational perspective, the development and the design team. Each phase requires different validation methods.
IDENTIFY
CREATE
VALIDATE
I created this model at wearereasonablepeople for their design and implementation process, based on how I work there
An example:
A project usually starts with either a request from a client/ stakeholder or recognizing a user's need or business opportunity (Identify). It has to be validated whether this problem is relevant from a user, business and technology perspective as well as from the client-side. Based on this first validation, research questions, a research plan and research materials such as interview guides or context mapping materials and schedules can be created. Carrying out research in itself is a validation of the assumptions and research questions. Analyzing the research results leads to recognizing and identifying the user needs and potential barriers within the business to enable the ideal customer experience. To visualize these needs and barriers and bring all stakeholders on the same page often insights are mapped out with tools such as personas, customer journeys or service blueprints are created. These mapped out insights are the basis to validate again with different stakeholders as well as the design and development team and often lead to reframing the problem statement and identifying new opportunities and a design vision. Such a vision could be validated in a co-creation session with stakeholders and users. Based on that a concept is created, then validated in a usability test. And so on…
The process of identification, creation, and validation repeats through all stages of the design process.
PROJECT TITLE
AGILE VS WATERFALL
Process Phases
There are many approaches for the design and implementation process. From a design perspective the process is often described based on a 'waterfall' model approach with methods that use the double diamond shape to express converging and diverging. Phases are described to happen after each other. From an agile development perspective, these phases are all repeating in each sprint instead of having closed phases after each other.
From my experience, a combination of both works best. For successful product development a discovery or exploration phase, initial research, and analysis phase should happen before starting to work in agile sprints to ensure the epics are based on the right user needs and business objectives to allow success. However, each sprint contains discovery, definition, creation, and implementation in small, hence divergence and convergence.
In an ideal project, I will go through all phases below in a full product development. Different phases will involve different colleges and stakeholders. Read more about my approach, skills and involvement in these phases as a UX and Service designer.
My ideal process
MY EXPERIENCE, MY EXPERTISE, WHAT DRIVES ME, WHAT DO I LIKE...
About Me
I am passionate about User Research, UX Design, and Service Design and have worked in this field for the last 7 years, however also have a background in industrial design. I see myself as a T- shaped problem solver rather than a specialist. I love solving difficult problems and mapping out complex processes to make them simpler, using the means necessary to approach each challenge.
Topics I am specifically interested in and working on are: bridging the gap between service design and the scrum team, organizational change towards more customer-centric and design-driven ways of working, design for behavior change, social design for cultural differences.
Latest Work Experience
September 2016 - Now
Rotterdam, NL
WEAREREASONABLEPEOPLE
Service and UX designer
Wearereasonablepeople is a fast growing software and development agency in Rotterdam.
I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police, UN sense or Lightyear.
February 2018 - Now
Rotterdam, NL
THIS HAPPENED ROTTERDAM
Organizer and Moderator
This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome. See the last event here
January 2016 - July 2016
Delft, Twente, Eindhoven, NL
Design United
Interaction Designer & Workshop Organizer
Organising and documenting things2things, a workshop series on the topic Internet of Things.
September 2015 - June 2016
Amsterdam, NL
Amsterdam Media Lab
Graduation Intern
The project Vehicle2Grid is a pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project. See Greendrid
April 2015 - August 2015
HoChiMingh, Vietnam
Get Green Vietnam
User Researcher
I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers. See GetGreen Vietnam
Education
September 2013 - June 2016
Delft, NL
September 2007 - June 2011
Schwäbisch Gmünd, Germany
TU Delft
Master of Science in Design for Interaction
Hfg Schwäbisch Gmünd
Bachelor of Arts in Industrial Design
I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.
My bachelor had a strong focus on the symbiosis of functionality and aesthetics as well as crafting.
September 2010 - June 2011
Milan, Italy
Politecnico di Milano
Exchange semester in Product and Service Design
I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.
My Skills mapped out
Business model creation
Visual Design & Illustration
Service Orchestration (Journeys, Blueprints, Ecosystem mapping...)
User Research
Conceptualisation
Workshops & Creative Facilitation
Storytelling
Prototyping
Usability Testing
Scrum & Agile
Information
Architecture
Wireframing
Other things I do
read more...
Hosting & moderating the design meetup 'thishappened'
Talks on cultural differences in design
read more...
DIY Jewellery and fashion
read more...
read more...
Organizing livingroom concerts
Latest Work Experience
February 2019 - Now
Utrecht, NL
VodafoneZiggo
Senior UX designer
I work as a UX designer and researcher helping different teams and connecting different parts of the company as a member of the Center of Excellence UX. I have worked on the Vodafone B2B Online Content Strategy , The B2B Shopping Flow, setting up a user research lab, carry out usability tests, plan, and moderate workshops and design sprints. Right now I work on a project for the chatbot doing a research and service design project.
February 2018 - Now
Rotterdam, NL
THIS HAPPENED ROTTERDAM
Organizer and Moderator
This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome. See the last event here
September 2016 - September 2018
Rotterdam, NL
WEAREREASONABLEPEOPLE
Service and UX designer
Wearereasonablepeople is a fast growing software and development agency in Rotterdam.
I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police, UN sense or Lightyear.
Jannuary 2008 - August 2016
Germany, Netherlands, Italy
Annahornberger.com
Freelance Designer ( Service and UX Design, Industrial Design, Graphic Design)
2014-2016: Mainly design thinking and IoT workshop facilitation for companies such as Volkswagen, Itallamp or ANWB and Design United, as well as and industrial Fashion Design for Pinz Innovations.
2011-2013: Mainly industrial design and process design for product design agencies such as Indeed Innovation and IdAid. Worked for example on cases for Vileda and DHL.
2008-2012: Graphic print design for Heimat Museum Flacht, a local heritage museum, industrial design for Officium and interior design projects for dementia patients.
January 2016 - July 2016
Delft, Twente, Eindhoven, NL
Design United
Interaction Designer & Workshop Organizer
Organising and documenting things2things, a workshop series on the topic Internet of Things.
September 2015 - June 2016
Amsterdam, NL
Amsterdam Media Lab
Graduation Intern
The project Vehicle2Grid is a pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project. See Greendrid
April 2015 - August 2015
HoChiMingh, Vietnam
Get Green Vietnam
User Researcher
I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers. See GetGreen Vietnam
Education
September 2013 - June 2016
Delft, NL
September 2007 - June 2011
Schwäbisch Gmünd, Germany
TU Delft
Master of Science in Design for Interaction
Hfg Schwäbisch Gmünd
Bachelor of Arts in Industrial Design
I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.
My bachelor had a strong focus on the symbiosis of functionality and aesthetics as well as crafting.
September 2010 - June 2011
Milan, Italy
Politecnico di Milano
Exchange semester in Product and Service Design
I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.