CO-CREATION (BUSINESS & CUSTOMER)
CO-CREATION (BUSINESS & CUSTOMER)
Hi there,
Welcome to my portfolio!
Hi, I am Anna, a User Researcher and Strategic UX Designer with strong analytical skills and a background in Service Design as well as Industrial Design. In the last years, I have worked on setting up user research practices and research operations, building a research team and defining product and experience strategies. I am passionate about bringing people together, change management, solving difficult problems, mapping out complex processes to create insight & overview and connecting the dots. While being highly strategical, I am also very hands-on and can zoom in and out on different resolutions very well. Welcome to my website :).
WHAT I HAVE DONE
Work Examples
Below are some examples of my work from the past years.
User Research
A mixed-method study to improve advice on mobile phone subscription ren. Combining ethnographic user research with evaluative and quantitative methods.
Greengrid
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Renewal Advise
User Research
UX Design
A service that helps electric car drivers to manage to charge and to share energy by using the technology Vehicle-to-Grid.
Greengrid
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Greengrid
User Research
UX & UI Design
Service Design
User Research
Experience Design
A long-term traject to digitalise the B2B sector of VodafoneZiggo.
Greengrid
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Digital Transformation B2B
User Research
Business & Design Strategy
UX Design
Service Design
Co-creation workshops with middle-sized companies in the food sector and their customers to encourage sustainable behaviour change among middle-class consumers in Vietnam.
Greengrid
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Get Green Vietnam
User Research
Creative Facilitation
I initiated Research Ops at VodafoneZiggo, an initiative to standardize our research processes, share insights, scale user research as well as democratize and advocate it within the company.
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Research Ops
Atomic Research Repository
Research Guild
Templates & methods
Over the past few years, I designed many custom design and research workshops, design sprints, organized design festivals and hackathons, and spoke at design events. Here is a selection.
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Workshop Design, Facilitation & Public Speaking
Workshop Design & Methodology
Creative Facilitation
Public Speaking
Event Management
FOR WHOM HAVE I WORKED
Clients & Employers
In the past 10 years, I have worked for different clients while being employed, freelancing or studying.
In the fields of healthcare, telecommunications, smart cities, logistics, consumer products, energy, fintech, food, and IoT, I was helping them shaping their ideas, solving problems, discovering opportunities, and creating innovative solutions. Project diversity is what drives me. Some of the work is not allowed to show online if you are interested in specific topis or employers and do not find them here, let's have a coffee , then I can tell more.
MY EXPERIENCE, MY EXPERTISE, WHAT DRIVES ME, WHAT DO I LIKE...
About Me
I am passionate about User Research, UX Design, and Strategy and Service Design and have worked in this field for the last 10 years, however, also have a background in industrial design. I have experience in project management and really enjoy mentoring colleges.
Topics I am specifically interested in and working on are: research OPS, research democratization and research playbooks, organizational change towards more customer-centric and insights-informed ways of working, product and experience strategy, design for behavior change in terms of sustainability and social responsibility, design ethics, and design for cultural differences.
Latest Work Experience
10. 2021 - Now
Berlin, Germany
sennder
UX Research Lead / Manager
Setting up and leading the user research practice, research democratization
and building the research team at sennder.
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creation of a strategy on how to implement research in the company based on strategic insights, creating an experience vision, and setting up research operations.
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setting up a research repository
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setting up a research playbook with methods and processes to follow
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conducting strategic and international research and sharing results
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company-wide, e.g. in context research with logistic companies and truck drivers.
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established the main user roles, personas, and user journeys for these
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hiring UX researchers, managing the team and research roadmap
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skill assessment and team building for the design and research team
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research democratization by giving workshops, training, and presentations and implementing tools to do unmoderated user testing
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contributing actively to the company strategy
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working closely together with the product organization
February 2019 - September 2021
Utrecht, NL
VodafoneZiggo
Senior UX Researcher & UX Designer
I work as a user researcher and design strategist helping different teams and connecting different parts of the company as a member of the Center of Excellence UX. Next to it, I am setting up Research OPS and coach designers in UXR.
- Set up carry out user research plans & usability studies
- improve internal processes & methods & coach designers in user research
- Co-create with developers, editors, and marketing in an agile way of working
- Design and facilitate stakeholder workshops and design sprints
- Create personas, user journeys, and blueprints
- Create experience vision and digital design principles
- Create content strategies, flow diagrams, wireframes, and prototypes
February 2018 - Now
Rotterdam, NL
THIS HAPPENED ROTTERDAM
Organizer and Moderator
This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome. See the last event here
September 2016 - September 2018
Rotterdam, NL
WEAREREASONABLEPEOPLE
Service and UX designer
Wearereasonablepeople is a fast growing software and development agency in Rotterdam.
I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police, UN sense or Lightyear.
January 2016 - July 2016
Delft, Twente, Eindhoven, NL
Design United
Interaction Designer & Workshop Organizer
Organising and documenting things2things, a workshop series on the topic Internet of Things.
September 2015 - June 2016
Amsterdam, NL
Amsterdam Media Lab
Graduation Intern
The project Vehicle2Grid is a pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project. See Greendrid
April 2015 - August 2015
HoChiMingh, Vietnam
Get Green Vietnam
User Researcher
I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers. See GetGreen Vietnam
2008 - 2015
Germany, Netherlands, Italy
Annahornberger.com
Freelance Designer ( Service and UX Design, Industrial Design, Graphic Design)
2014-2015: Design thinking workshop facilitation for companies such as Volkswagen, Itallamp or ANWB , as well as and industrial Fashion Design for Pinz Innovations.
2011-2013: Industrial design and process design for product design agencies such as Indeed Innovation and IdAid. Worked for example on cases for Vileda and DHL.
2008-2012: Graphic print design for Heimat Museum Flacht, a local heritage museum, industrial design for Officium and an interior design project for dementia patients.
Education
September 2013 - June 2016
Delft, NL
TU Delft
Master of Science in Design for Interaction
I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.
September 2007 - June 2011
Schwäbisch Gmünd, Germany
Hfg Schwäbisch Gmünd
Bachelor of Arts in Industrial Design
My bachelor had a strong focus on the symbiosis of functionality and aesthetics as well as crafting.
September 2010 - June 2011
Milan, Italy
Politecnico di Milano
Exchange semester in Product and Service Design
I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.
My Skills mapped out
Service Orchestration (Journeys, Blueprints, Ecosystem mapping...)
Explorative User Research
& Usability Testing
Workshops & Creative Facilitation
Storytelling & Visual Thinking
Prototyping
Vision & Design Principles
Scrum & Agile
Quantitative User Research & Data analysis
Information Architecture
& Wireframing
Research based Personas
Business model creation
Conceptualisation
Other things I do
I am organising the design event series 'This happened' in WORM in Rotterdam. This happened is a reoccurring event with speakers from the experience and interaction design field, which focusses on the process rather than the outcome.
This happened
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Living in many different countries made me aware of cultural differences and that they should be taken into consideration when designing for different cultural backgrounds. I studied different approaches to cultural dimensions (e.g Hofstede, Meyer, Cyr) and am working on guidelines for designing for different cultural backgrounds and gave talks about this topic at with Bindu Upadhyay at several meetups and conferences, such as UX camp, Inclusive Design 24 and Ladies that UX Amsterdam.
Talks on cultural differences in design
Talks on cultural differences in design
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I am making jewellery from zippers as well as sewing my own clothes and create new pieces by combining different pieces of old clothes.
DIY Jewellery and fashion
DIY Jewellery and fashion
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I am a very social person and love organising events. One example is living room concerts I organise with Mike Bond at my house.