Hi there,

Welcome to my portfolio!  

I am Anna, a strategist, User Experience and Service Designer. I love solving difficult problems and mapping out complex processes to make them simpler. My passion lies in design for organizational change, design for behaviour change, social design and design for cultural differences.

 

WHAT I HAVE DONE

Work Examples

Below are some examples of my work.

For most recent work please contact me since most cannot be shown online. 

 

 

FOR WHOM HAVE I WORKED

Clients

In the past few years, I have worked for different clients while being employed, freelancing or studying.

They were in the fields of healthcare, smart cities, logistics, consumer products, energy, fin tech, food, IoT.

Helping them shaping their ideas, solving problems, discovering opportunities and creating innovative solutions. Project diversity is what drives me.  Some of the work is not allowed to show online if you are interested in projects from the last two years lets have a coffee and I can show them offline.

 

HOW I WORK

My Design Process

My design process differs from project to project depending on the requirements and the nature of the project.  However, each process is a constant loop of identification, validation, and creation. happens through the lens of the user the organization and technology.

VALIDATE

IDENTIFY

CREATE

PROJECT TITLE

AGILE VS WATERFALL

 Process Phases

There are many approaches for the design and implementation process. From a design perspective the process is often described based on a 'waterfall' model approach with methods that use the double diamond shape to express converging and diverging. Phases are described to happen after each other.  From an agile development perspective, these phases are all repeating in each sprint instead of having closed phases after each other.

 

 

From my experience, a combination of both works best. For successful product development a discovery or exploration phase, initial research, and analysis phase should happen before starting to work in agile sprints to ensure the epics are based on the right user needs and business objectives to allow success. However, each sprint contains discovery, definition, creation, and implementation in small, hence divergence and convergence.

My ideal process

In an ideal project, I will go through all phases below in a full product development. Different phases will involve different colleges and stakeholders. Read more about my approach, skills and involvement in these phases as a UX and Service designer.

 

MY EXPERIENCE, MY EXPERTISE, WHAT DRIVES ME,  WHAT DO I LIKE...

About Me

I am passionate about User Research, UX Design, and Service Design and have worked in this field for the last 7 years, however also have a background in industrial design. I see myself as a T- shaped problem solver rather than a specialist. I love solving difficult problems and mapping out complex processes to make them simpler, using the means necessary to approach each challenge.

 

Topics I am specifically interested in and working on are: bridging the gap between service design and the scrum team, organizational change towards more customer-centric and design-driven ways of working, design for behavior change, social design for cultural differences.

Latest Work Experience

September 2016 - Now

Rotterdam, NL 

WEAREREASONABLEPEOPLE

Service and UX designer

Wearereasonablepeople is a fast growing software and development agency in Rotterdam.

I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police,  UN sense or Lightyear.

February 2018 - Now

Rotterdam, NL 

THIS HAPPENED ROTTERDAM

Organizer and Moderator

This happened is a reoccurring event with speakers from the experience and interaction design field, which  focusses on the process rather than the outcome.  See the last event here

January 2016 - July 2016

Delft, Twente, Eindhoven, NL

Design United

Interaction Designer & Workshop Organizer

Organising and documenting things2things, a workshop series on the topic Internet of Things.

September 2015 - June 2016

Amsterdam, NL

Amsterdam Media Lab

Graduation Intern

The project  Vehicle2Grid is a  pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project.  See Greendrid

April 2015 - August 2015

HoChiMingh, Vietnam

Get Green Vietnam

User Researcher 

I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers.  See GetGreen Vietnam

Education

September 2013 - June 2016

Delft, NL

September 2007 - June 2011

Schwäbisch Gmünd, Germany

TU Delft

Master of Science in Design for Interaction

Hfg Schwäbisch Gmünd

Bachelor of Arts in Industrial Design

I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.

 

My bachelor had a strong focus on the symbiosis of  functionality and aesthetics as well as crafting.

Two product I created there are waterwise and isbjorn .

September 2010 - June 2011

Milan, Italy

Politecnico di Milano

Exchange semester in Product and Service Design

I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.

Latest Work Experience

February 2019 - Now

Utrecht, NL 

VodafoneZiggo

Senior UX designer 

I work as a UX designer and researcher helping  different teams and connecting different parts of the company as a member of the Center of Excellence UX.  I have worked on the Vodafone B2B  Online Content Strategy , The B2B Shopping Flow, setting up a user research lab, carry out usability tests, plan, and moderate workshops and design sprints. Right now I  work on a project for the chatbot doing a research and service design project.

February 2018 - Now

Rotterdam, NL 

THIS HAPPENED ROTTERDAM

Organizer and Moderator

This happened is a reoccurring event with speakers from the experience and interaction design field, which  focusses on the process rather than the outcome.  See the last event here

September 2016 - September 2018

Rotterdam, NL 

WEAREREASONABLEPEOPLE

Service and UX designer

Wearereasonablepeople is a fast growing software and development agency in Rotterdam.

I worked in the field of UX design, UX research and Service design for clients such as Philips, Port of Rotterdam, ING, Rotterdam Police,  UN sense or Lightyear.

January 2016 - July 2016

Delft, Twente, Eindhoven, NL

Design United

Interaction Designer & Workshop Organizer

Organising and documenting things2things, a workshop series on the topic Internet of Things.

September 2015 - June 2016

Amsterdam, NL

Amsterdam Media Lab

Graduation Intern

The project  Vehicle2Grid is a  pilot cooperation project of Cofely, Alliander, Mitsubishi Motors Corporation, Amsterdam Smart City and Amsterdam University of Applied Sciences (HvA). I did my graduation within the project.  See Greendrid

April 2015 - August 2015

HoChiMingh, Vietnam

Get Green Vietnam

User Researcher 

I was organising and facilitating co-creation workshops with middle-sized companies, which are interested in sustainable production, and their customers.  See GetGreen Vietnam

Education

September 2013 - June 2016

Delft, NL

TU Delft

Master of Science in Design for Interaction

I did my master studies in Interaction design at TU Delft with a focus on design thinking, user research, context mapping, co-creation, creative facilitation and conceptualisation.

 

September 2007 - June 2011

Schwäbisch Gmünd, Germany

Hfg Schwäbisch Gmünd

Bachelor of Arts in Industrial Design

My bachelor had a strong focus on the symbiosis of  functionality and aesthetics as well as crafting.

Two product I created there are waterwise and isbjorn .

September 2010 - June 2011

Milan, Italy

Politecnico di Milano

Exchange semester in Product and Service Design

I did an exchange semester at the Politecnico di Milano taking courses in different master programmes including, service design, event design, integrated product design and design for sustainability.

My Skills mapped out

Business model creation

Visual Design & Illustration

Service Orchestration (Journeys, Blueprints, Ecosystem mapping...)

User Research

Conceptualisation

Workshops & Creative Facilitation

Storytelling

Prototyping

Usability Testing

Scrum & Agile

Information

Architecture

Wireframing

Other things I do 

read more...
Hosting & moderating the design meetup 'thishappened'
Talks on cultural differences in design
read more...
DIY Jewellery and fashion
read more...
read more...
Organizing livingroom concerts
 
Contact

HOW TO REACH ME

annahornberger@gmx.de

+31 (0)619787892

Anna Hornberger 2019